New York CNN —Online furniture and home furnishings seller Wayfair is set to open its first-ever namesake store next month, the company announced Thursday.
It will also feature an onsite restaurant called “The Porch,” the company said, taking a page out of Ikea’s store setup.
Furniture stores need to always be advertising, Saunders added, because people generally don’t buy furniture very often.
This is particularly important in furniture and finishings where people like to see and try out products before buying,” Saunders said.
“If this store is successful then it could be the start of wider physical expansion for Wayfair,” Saunders said.
Persons:
Joss, ”, Neil Saunders, Saunders, Wayfair, it’s, Niraj Shah, Wayfair “, “ It’s, ” Saunders
Organizations:
New, New York CNN —, GlobalData
Locations:
New York, Edens, Wilmette , Illinois